Question

Suppose you are conducting a survey on purchasing electrical appliances by consumers in Malaysia. State any TWO (2) methods of collecting primary data for this study. Justify your answer.

Answer 1

Two methods of collecting primary data for the survey on purchasing electrical appliances by consumers in Malaysia are face-to-face interviews and online surveys.

Step-by-step explanation:

For the survey on the purchasing of electrical appliances by consumers in Malaysia, two methods of collecting primary data can be used:

1. Face-to-face interviews: Researchers can conduct in-person interviews with consumers to gather information about their purchasing behavior. This method allows for in-depth responses and the opportunity to clarify any misunderstandings.
2. Online surveys: Researchers can design and distribute online surveys to a sample of consumers. This method allows for a larger sample size and can reach a wider audience. It also allows respondents to answer at their convenience.

Both methods have their advantages and can provide valuable insights into the purchasing behavior of consumers in Malaysia.