Question

Maria has developed a brand-new method of air filtration. This machine, which is about the size of a football, efficiently removes all the dust, pet hair, and other airborne particles, all but eliminating the need for future dusting and vacuuming. Although she has considered direct distribution, she is far more adept at manufacturing than marketing. She also has three more concepts that he wants to create, including a self-cleaning bathtub, dishwashing kitchen cabinets, and clothes dryers that fold and hang clothing.

Maria has requested your assistance in setting up non-direct distribution. How will you proceed? You might give several choices.

Answer 1

Maria can consider partnering with retailers or distributors specializing in marketing and selling household appliances, or she can license her technology to established companies with existing distribution channels.

Step-by-step explanation:

To set up non-direct distribution for Maria's brand-new method of air filtration and her other concepts, she can consider partnering with retailers or distributors who specialize in marketing and selling household appliances. These partners can help distribute the products to a wider audience and handle the marketing aspect, while Maria focuses on manufacturing. Another option is to license her technology to existing companies with established distribution channels. This would allow her to receive royalties or licensing fees while leveraging the existing distribution networks of these companies.

Examples:

• Maria can partner with a large home appliance retailer to sell her air filtration machines, self-cleaning bathtubs, dishwashing kitchen cabinets, and clothes dryers with folding capabilities. The retailer can market these products to their customers through their existing channels.
• Maria can also license her technology to established home appliance manufacturers who already have distribution networks in place. She would receive royalties or licensing fees from these companies, allowing them to manufacture and distribute the products under their own brand.