Question

How do you take a leading Vegas brand and integrate it to India? Ask Neera Chanani. As head of Caesars Entertainment's (CZR) hospitality division for South Asia, Chanani has spearheaded the company's expansion into the region. Her job, which she says has the energy of a startup with the backing of a global company, focuses on translating the non-gaming aspects of Caesars' hotels. "How do you develop a chain of these in a place that's an emerging market and make it culturally relevant?" Chanani is working on the answer. Chanani earned her MBA from Northwestern's Kellogg School of Management in 2009 and holds a bachelor's degree in hotel administration from Cornell University. Before joining Caesars, she managed her familly's real estate portfolio and an international dance company. Chanani currently resides in Mumbai. Here's a look at her daily routine, in her own words (some passages have been edited for space or clarity). 6:00 a.m. I wake up and shoot out a few e-mail responses to my counterparts in the U.S. and Hong Kong Managers spend most of their time:

A. Monitoring employee work •
B. Planning
C. Communicating
D. Authorizing budgets and expenses

Answer 1

To integrate a leading Vegas brand into India, it is important to make it culturally relevant. Neera Chanani, as head of Caesars Entertainment's hospitality division for South Asia, focuses on translating the non-gaming aspects of Caesars' hotels to suit the emerging market in India.

Step-by-step explanation:

In order to integrate a leading Vegas brand into India, it is important to make it culturally relevant. Neera Chanani, as head of Caesars Entertainment's hospitality division for South Asia, focuses on translating the non-gaming aspects of Caesars' hotels to suit the emerging market in India.

Chanani's job involves developing a chain of these hotels in India and ensuring that they are culturally relevant. This requires understanding the local customs, traditions, and preferences of the target market in India.

To do this, Chanani and her team may need to make changes to the hotel offerings, decor, and customer experience to cater to the Indian market. By integrating the Vegas brand in a culturally relevant way, they can attract and cater to the Indian audience effectively.