Final answer:
Tesla is focusing on efficiency, quality, innovation, and customer responsiveness to establish technical standards in the electric vehicle industry.
Step-by-step explanation:
Tesla is striving to establish technical standards in the electric vehicle industry to gain a competitive advantage. They focus on the four roots of competitive advantage, which include efficiency, quality, innovation, and customer responsiveness.
Efficiency: Tesla aims to produce electric vehicles that are highly efficient and have a longer range compared to their competitors.
Quality: Tesla is known for its high-quality electric vehicles that offer advanced features and superior performance.
Innovation: Tesla constantly innovates by introducing new technologies and features in their vehicles, such as Autopilot and over-the-air software updates.
Customer Responsiveness: Tesla maintains strong customer relations through excellent customer service and support, maintaining open channels for feedback and addressing customer needs and concerns.