Question

Many forces impact marketing communications. Financial pressures have caused the company leaders who hire advertising agencies to conclude that they cannot pay unlimited dollars for marketing programs. Competition, both domestic and global, forces managers to examine their communications plans to ensure maximum effectiveness. The internet and emerging social media trends influence marketing messages and means of communicating with consumers and businesses.

What are some trends you see affecting marketing communications?

Answer 1

The trends affecting marketing communications include globalization, advancements in technology, and the influence of the internet and social media.

Step-by-step explanation:

Some trends affecting marketing communications include the forces of globalization and the advancements in communications and information technology. These trends have increased competition for many firms, both domestically and globally, and have influenced the ways companies communicate with consumers and businesses. For example, the development of the internet and social media has allowed companies to reach a broader audience and deliver targeted messages at a lower cost. Additionally, these trends have led to the need for companies to innovate and be more creative in order to grab the attention of consumers in a saturated media landscape.