Final answer:
The marketing objectives for SodaStream include increasing brand awareness, driving product adoption, and positioning the brand as a sustainable and convenient alternative. The marketing strategies include targeted digital advertising, collaborations with influencers, and offering discounts and promotions.
Step-by-step explanation:
Marketing Objectives:
- Increase brand awareness and reach for SodaStream
- Drive product adoption and increase sales
- Position SodaStream as a sustainable and convenient alternative to traditional soda drinks
Marketing Strategies:
- Implement targeted digital advertising campaigns to reach potential customers
- Collaborate with influencers to create buzz and promote the benefits of SodaStream
- Offer discounts and promotions to incentivize purchase and trial
These objectives and strategies can be shared within the SodaStream discussion forum to encourage further exchange of ideas and recommendations.