Final answer:
The correct term for Deep Discounts' activities is recruitment advertising, which is focused on attracting job candidates, contrasting with other marketing strategies aimed at influencing consumer behavior.
Step-by-step explanation:
When Image Plus communicates their needs to Deep Discounts for more individuals in the public relations department, and Deep Discounts reacts by placing job ads on an employment site, this activity is known as recruitment advertising. Recruitment advertising is a branch of marketing specifically geared towards attracting potential employees to a company or organization. This type of advertising is distinct from other forms because it targets job seekers rather than consumers.
Advertising, in general, is about influencing perceptions and shaping consumer behavior. Applying principles, like those of associative learning, advertisers can make a product seem more desirable by linking it with attractive imagery or concepts. A prime example of this would be an attractive model featured alongside a product, such as a car, which can lead consumers to view the product as more appealing.
In the realm of monopolistic competition, effective advertising can either make a firm's perceived demand curve steeper—that is, more inelastic—or it could shift the demand curve to the right, indicating an increase in demand for the firm's product. These strategies are employed with the ultimate goal of increasing a company's profits, either through higher prices or greater sales volume.
In today's media landscape, companies employ synergistic advertising practices to relay their message across different platforms and sources, ensuring that a consistent brand message reaches as many consumers as possible. The influence of advertising is pervasive, and ethical considerations arise when it comes to disclosure from paid brand ambassadors in various interactions, whether online or face-to-face.