Final answer:
Organizations typically segment their customer or participant bases into three categories: normative/voluntary, coercive, and utilitarian. This segmentation helps in planning events that appeal to varying interests and pursue inclusivity, fostering broader participation and diversity.
Step-by-step explanation:
Facilities and events organizations typically segment their customer or participant bases into three categories: normative/voluntary, coercive, and utilitarian. The understanding of these categories proves crucial when planning and implementing events aimed at various audience groups. Normative or voluntary organizations draw people with shared interests who find reward in the intangible benefits of participation. Coercive organizations entail somewhat compulsory membership, often found in structures like prisons or the military. Utilitarian organizations are joined by individuals seeking a tangible benefit, usually of a professional or financial nature.
The paradigm of these categories helps event planners create experiences that resonate effectively with their respective audiences, emphasizing diversity and inclusivity without limiting events to a particular ability label, thereby attracting wide-ranging participation. By recognizing these segments, event organizations can enhance their outreach and inclusivity by partnering with a variety of networks, promoting diversity among attendees, and cost-effectively optimizing resources. This strategic segmentation allows for the facilitation of events that both engage and represent the broader community, such as events that focus on inclusion through various mediums like film festivals or innovative community initiatives.