Final answer:
Relationship marketing aims to foster customer loyalty by building strong connections and meeting individual customer needs.
Step-by-step explanation:
The purpose of relationship marketing is to foster customer loyalty. It is about building long-term relationships with customers by creating positive experiences and interactions.
Relationship marketing aims to create a strong connection between the brand and the customers, leading to repeat purchases, recommendations, and loyalty. It goes beyond simply selling products or services and focuses on understanding and meeting the needs of individual customers.
This can be achieved through personalized communication, excellent customer service, loyalty programs, and consistently delivering value to customers.