Final answer:
The most suitable market segmentation variable for California Closets, focusing on small space solutions, is geography (urban versus suburban) because it directly aligns with the living situations where their products are in highest demand.Ootion b is the correct.
Step-by-step explanation:
If California Closets, a maker of closet organizers and custom storage solutions, plans to segment its market based on a single variable, the most appropriate option is b. Geography (urban versus suburban).
This is because the products are explicitly designed for people who live in small spaces, which are more commonly found in urban environments due to higher population density and the resultant smaller living quarters.
Segmenting the market geographically would allow California Closets to target potential customers living in areas where the demand for space-saving solutions is likely to be more significant.