Question

Persuasive advertising is used to build ________ demand. It is used when products are ________ and competition is still entering the market.

a. informative advertising, reminder advertising
b. persuasive advertising, informative advertising
c. informative advertising, persuasive advertising
d. reminder advertising, persuasive advertising
e. persuasive advertising, reminder advertising

Answer 1

Persuasive advertising is designed to establish brand preference and increase demand for a specific product, while reminder advertising is used to maintain customer awareness of a well-known product. The answer to the student's question is option (e) 'persuasive advertising, reminder advertising'.

Step-by-step explanation:

Persuasive advertising is used to build primary demand. It is often employed when products are differentiated and new competitors are still entering the market. This type of advertising is designed to create a demand for a particular brand by convincing potential customers of its benefits over competing products. In comparison, informative advertising is aimed at creating awareness about a product or service, particularly when it's new to the market. Reminder advertising keeps the product in front of consumers, to remind them of the product's existence, especially when the product has achieved brand recognition and is in the maturity stage of its lifecycle.

Considering the question asked by the student, option (e) 'persuasive advertising, reminder advertising' correctly fills the blanks. Persuasive advertising is indeed used when there's a need to create preference and sway consumer choice, as opposed to when the market is familiar with the product category and mainly requires reminders or information.

Answer 2

Persuasive advertising builds primary demand and is used when products are differentiable and competition is entering the market. The correct answer is e. persuasive advertising, reminder advertising, which helps differentiate a product and keeps it in consumers' minds for repeat purchases.

Step-by-step explanation:

Persuasive advertising is used to build primary demand. It is employed when products are differentiable and competition is still entering the market. The correct answer is e. persuasive advertising, reminder advertising. Persuasive advertising aims to convince consumers of the benefits of a product or service, differentiating it from competitors, and often involves appeals to emotions, desires, needs, or values. It is particularly effective in a market with growing competition and when products offer distinct features or benefits that can be highlighted to drive consumer preference. On the other hand, reminder advertising keeps the product in the minds of consumers and encourages repeat purchasing by maintaining awareness.