Question

!Targeting a highly selective audience on the internet is ______

a. impossible
b. lower cost
c. time effectiveness
d. cost intensive

Answer 1

The cost of targeting a selective audience on the internet is lower than traditional mass media, as online platforms allow for more direct and efficient messaging to a specific demographic. Therefore, the correct option is B.

Step-by-step explanation:

Targeting a highly selective audience on the internet is b. lower cost compared to traditional mass media outlets like television and radio. Political campaigns and businesses have shifted their strategies towards online platforms such as social media, blogs, and online publications to deliver targeted messages efficiently.

This method not only reduces the noise but also cuts down the expense significantly, due to the ability to hone in on specific demographics who are technology-savvy, educated, and often working as professionals.