Final answer:
The assertion is false because mobile users and desktop users demonstrate different behaviors, resulting in distinct customer data and marketing strategies required for each platform. Technical complexities and user context differences necessitate tailored approaches for effective engagement.
Step-by-step explanation:
The statement that customer data and marketing strategies are essentially the same for mobile users and desktop users is false. Mobile users often exhibit different behavior patterns compared to desktop users, which influences how companies approach marketing strategies for these platforms. Mobile devices account for a significant portion of internet usage, and they usually have different screen sizes, operating systems, and user contexts when compared to desktops. This requires tailored content and user experiences to engage customers effectively.
Furthermore, the collection and analysis of customer data can also differ between mobile and desktop users due to the technological complexities involved, as highlighted in the reference which mentions issues with web surveys and online polls' capacity to achieve a representative sample. In addition to technical specifications, factors such as user location tracking and the prevalence of apps versus browsers differ greatly between mobile and desktop devices, resulting in varied marketing strategies to address these differences.