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When developing a strategy around technological innovation, managers should first consider potential.

a,market
b.profit
c,revenue
d.growth

User Aebmad
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Final answer:

When developing a strategy around technological innovation, managers should prioritize market impact as it influences the potential for profit and growth through competitive advantage. This is underscored by the ability to produce cost-effective or desirable products that cater to consumer needs, ensuring medium to long-term success.

Step-by-step explanation:

Importance of Market Consideration in Technological Innovation Strategies

When a company embarks on technological innovation, the primary consideration should be its potential market impact. Market competition spurs technological advancements as firms strive for higher profits by producing cost-effective or consumer-desired products.

Reflecting on the insights from Gregory Lee, former CEO of Samsung, it is evident that innovative companies prioritize the relentless pursuit of new technology. This drive is fueled by the temptation of obtaining a temporary monopoly over the market, granting them the ability to reap above-normal profits before competitors can catch up. As noted by experts and industry leaders, innovation doesn't just enable a firm to stay ahead in the present but also paves the way for sustained future growth.

Developing new technologies can create a competitive edge. However, challenges such as uncertainty in technological evolution and the widespread availability of technology once invented, unless protected by patents, can dampen the motivation for investment in research and development. Nonetheless, firms that successfully innovate often capitalize on early market dominance and potentially influence industry standards. Moreover, technologies can be leveraged repeatedly, adding value to new products and contributing positively to the company's growth trajectory over time.

Consequently, for managers strategizing around technological innovation, considering the market's acceptance, characteristics and the competitive landscape is vital, ensuring the innovation aligns with consumer needs and positions the company for long-term success.

In summary, the correct option answer is market.

User Tomasz Kasperczyk
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