Final answer:
Discount pricing is the term used to describe the sale of brand name merchandise at lower than regular prices. It is a common strategy used by retailers to attract customers and increase sales.
The correct answer is option a. discount pricing.
Step-by-step explanation:
The sale of brand name merchandise at lower than regular prices is referred to as discount pricing. This means that the prices of these items are reduced from their regular or original prices.
It is a common strategy used by retailers to attract customers and increase sales. For example, a clothing store might have a sale where they offer a discount on certain brand name items to entice customers to shop.
The correct answer is option a. discount pricing.