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Illustrations used in a supermarket's print ads are examples of illustrations that focus on

a. the product's features.
b. benefits of the product.
c. product itself.
d. product in an appropriate setting.

User Johnbaltis
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1 Answer

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Final answer:

The correct answer is option a. Supermarket print ads typically illustrate the product's features, benefits, or the product in an appropriate setting to attract customers by showcasing distinctive qualities or use contexts. The focus can vary, but the product's features are a common emphasis in advertising.

Step-by-step explanation:

The question involves understanding different focus areas in supermarket print ads and how they present products to potential customers. Illustrations used in a supermarket's print ads can vary widely, but they typically aim to serve specific functions in marketing the product. The physical aspects such as an unbreakable bottle, nonstick surface, or being newly designed for comfort, highlight the distinctive qualities of a product.

In promoting a gas station, for instance, its advantageous location at a busy intersection is showcased. In all these instances, the focus is on the features or benefits of the product. Additionally, some ads would concentrate on the product itself, by simply showcasing it, perhaps in an idealized form, while others might place the product in an appropriate setting to give context to its use.

Each of these choices caters to different marketing objectives—whether to inform, persuade, or remind consumers about the product. For this question, the four options suggest different angles the ad might emphasize; however, the product's features are often one of the key aspects advertised to make a product stand out.

User Milos Sretin
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