Final answer:
Data mining with analytics software allows businesses to predict customer behavior and personalize experiences by analyzing past user data.
Step-by-step explanation:
Businesses can leverage data mining by using analytics software which is used to monitor trends among customers. This technique uses data about users' past behaviors to make predictions about their future behavior. For instance, a streaming service might use viewers' past viewing habits to recommend new shows or movies that they might like, thus personalizing the customer experience. By analyzing this data, businesses can tailor marketing strategies, recommend products, and improve overall customer satisfaction.