Question

Venus corp. a high-technology, gadget-making company has introduced a gaming console with attractive features. even though the console is priced modestly and has better features than the existing ones, it has failed as many customers are apprehensive about buying it. to create demand, venus corp. should: question 44select one:

a. create its own set of technical standards
b. price the console extremely high
c. ensure that there are adequate complementary products
d. avoid licensing the format to other companies
e. use minimalistic and subtle advertising and marketing strategies.

Answer 1

Venus Corp. should ensure there are adequate complementary products to create demand for their gaming console. Other possible strategies include creating their own technical standards, but avoiding high prices and restrictive practices like not licensing to others.

option a is the correct

Step-by-step explanation:

To address the lack of customer demand for Venus Corp.'s gaming console, there are several strategies that the company could consider for effectively marketing and increasing the attractiveness of their product to consumers. The most viable option presented is to ensure that there are adequate complementary products available. This could mean developing or working with other companies to support a range of games and accessories that are compatible with and enhance the gaming experience on the new console.

Another strategy could be to create its own set of technical standards, which would facilitate innovation and potentially attract a niche market that values such distinction. However, this approach might also isolate the product and limit its mainstream appeal.

It would not be advisable for Venus Corp. to price the console extremely high, avoid licensing the format to other companies, or use minimalistic advertising strategies. Such actions could discourage consumers from engaging with the product and further hinder its success in a competitive market.