Question

Brandy is big on "family fun". She is always buying gadgets or excursions that will help the family have fun together, have a good laugh, and de-stress. So when she saw the Virtual Reality headsets on Huffington Post, she had to get the family one. She only needed to figure out if she wanted the plastic one that could withstand the kids, or if she should get the disposable version. Brandy is what type of consumer?

Answer 1

Brandy exhibits characteristics of a consumer who values leisure, family bonding, and relaxation, making her a consumer focused on lifestyle and experiential purchases.

What is show n here

Her interest in purchasing gadgets or excursions that facilitate family fun, laughter, and stress relief aligns with her emphasis on experiences and enjoyment.

Her consideration of a Virtual Reality headset, weighing the durability of a plastic one against the disposable version, showcases her desire to enhance family leisure activities and create memorable moments.

Brandy can be classified as a lifestyle-oriented or experiential consumer, prioritizing purchases that contribute to family enjoyment and shared experiences.