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One reason professors tend to talk so much about themselves during lecture according to research suggested by the self-reference effect is that people

a) Tend to associate themselves with positive outcomes and dissociate themselves from negative outcomes
b) Tend to better remember information that is integrated into their self-knowledge structure
c) Tend to find self-relevant links to even non-personal information
d) Tend to forget what others tell them about themselves

User Ronique
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Final answer:

Professors tend to talk about themselves during lecture because of the self-reference effect, which shows that individuals remember information that has personal relevance. Personal anecdotes and relating the material to their own experiences can enhance students' memory and understanding.

Step-by-step explanation:

According to research on the self-reference effect, professors tend to talk about themselves during lecture because people tend to have better memory for information that relates to oneself. The self-reference effect is the tendency for individuals to remember information that has personal relevance compared to material that is less personal. Therefore, when professors share personal anecdotes or relate the material to their own experiences, it can enhance students' memory and understanding of the information.

User Domih
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