Final answer:
The correct answer to the student's question is that an attitude is a positive or negative evaluation, which is option (a) Attitude, with the process of changing an attitude being called persuasion.
Step-by-step explanation:
Psychologists define attitude as a positive or negative reaction to a person, object, or idea. When we talk about the process of changing an attitude, this is referred to as persuasion. Therefore, the answers to the blanks in the student's question would be (1) Attitude and (2) Persuasion, making option (a) the correct choice. Attitude is comprised of three components: affective (feelings), behavioral (the effect of the attitude on behavior), and cognitive (belief and knowledge).
Persuasion, on the other hand, is the process of changing our attitude toward something, often influenced by communication which can follow two primary routes: central, focusing on facts and information, and peripheral, utilizing positive association with cues.