Final answer:
The correct answer is that normative social influence is the desire to conform for approval, whereas informational social influence occurs when people believe the group has correct information. Social norms vary by culture and are not the same as stereotypes.
Step-by-step explanation:
The correct answer to the question is that normative social influence is the desire to conform to gain approval from others. Informational social influence is when people conform because they believe the group is competent and has the correct information, especially when the situation is ambiguous.
Social norms are cultural expectations about behavior and thinking, and they are not the same across all cultures nor the same as stereotypes. In the Asch conformity studies, the type of social influence that was operating was normative since the task was clear and participants conformed to avoid ridicule. Lastly, informational social influence becomes more likely when the situation is unclear or when the group is recognized as having expertise.