Question

Researchers prefer tests like the Implicit Association Test (IAT) to self-report measures of prejudice (surveys) because __________.

a. modern prejudice is often more subtle than blatant prejudice.
b. self-report measures measure explicit prejudice, not unconscious or implicit prejudice.
c. both a and b
d. neither a nor b

Answer 1

The Implicit Association Test (IAT) is preferred over self-report measures of prejudice because it can uncover subtle implicit attitudes that individuals might not even be consciously aware of, thereby providing a more accurate assessment of prejudice. The answer is therefore c. both a and b.

Step-by-step explanation:

Researchers prefer tests like the Implicit Association Test (IAT) to self-report measures of prejudice because both modern prejudice is often more subtle than blatant prejudice, and self-report measures assess explicit prejudice rather than unconscious or implicit prejudice.

The answer is therefore c. both a and b. The IAT is designed to detect the strength of a person's automatic association between mental representations of objects in memory.

This helps unveil implicit attitudes that individuals may not be aware of or may be unwilling to report due to social desirability biases.

In contrast, self-report measures like surveys can be influenced by participants' desire to present themselves in a positive light or conform to perceived social norms, which may not accurately reflect their unconscious biases. The answer is therefore c. both a and b.