Question

The technique of saying "even a penny will help" increases contributions to charity because

a. those who don't give will feel unworthy.
b. it implies that one will receive help in return
c. a person who refuses a small request will feel cheap.
d. of the relative contrast between a small and large request.

Answer 1

The technique of saying "even a penny will help" increases contributions to charity because of the relative contrast between a small and large request.

Step-by-step explanation:

The technique of saying "even a penny will help" increases contributions to charity because of the relative contrast between a small and large request. The foot-in-the-door technique is a persuasive strategy in which a person is asked to agree to a small favor or purchase a small item before being asked to agree to a larger favor or purchase a bigger item. This technique takes advantage of the principle of consistency, as our past behavior often directs our future behavior.