Final answer:
The participants' behavior in "Mind Over Money" was influenced by emotional factors, as explained by behavioral economics, which indicates that feelings and state of mind play critical roles in decision-making processes.
Step-by-step explanation:
In the movie "Mind Over Money," the participants' behavior was influenced by emotional factors. The film showcases how people often make decisions based on their feelings or state of mind rather than on purely rational decision-making processes. This concept is central to behavioral economics, a field of study that integrates psychological insights into economic theory to better understand why people might make decisions that appear inconsistent or irrational to an observer.
For instance, behavioral economics explains why individuals might value a dollar lost more significantly than a dollar gained, which contradicts traditional economic theories that assume people are rational actors making decisions solely based on objective calculations.
Therefore, the correct answer is b) Emotional factors, as these significantly influence consumer behavior by affecting how people perceive gains and losses and consequently how they make decisions.