Final answer:
Deception is not a guideline for conducting research; it's a technique used sparingly and ethically within research studies that require confidentiality. Informed consent, confidentiality, and debriefing are the essential guidelines in research ethics.
Step-by-step explanation:
The incorrect guideline for conducting research with human participants is deception. While other options like informed consent, confidentiality, and debriefing are essential components of ethical research practices, deception is not a guideline but a controversial technique used in some studies when knowledge of the exact research question could skew the results.
For ethical research involving humans, informed consent is crucial. Participants must be aware of what the research entails and any associated risks. They should receive a debriefing at the study's conclusion, which includes information about the experiment's purpose and the use of collected data. After the research, maintaining confidentiality is vital to protect participant anonymity and personal information. However, some studies might require deception to prevent bias, but this should only occur when absolutely necessary and must be followed by a thorough debriefing.