Final answer:
Professional marketers often use the tactic of creating a sense of urgency to persuade consumers. This approach contrasts with methods involving balanced information or product drawbacks, which are less common in marketing. Peripheral route persuasion utilizes emotional and superficial cues, while central route persuasion appeals to a consumer's logic and reason.
Step-by-step explanation:
The question is about persuasion techniques used by professional marketers. Of the options provided, the technique commonly used is creating a sense of urgency. This approach can push the consumer to act quickly, often by suggesting that a product is in limited supply or that a special offer is available for a restricted time. Unlike providing balanced information or highlighting drawbacks, which may encourage skepticism and deliberation, creating urgency prompts immediate action. Marketers typically do not rely on strategies that would lead the consumer to question the product or delay a purchase decision.
For example, using the central route to persuasion might involve detailing the specific benefits and features of a product like a computer to an audience that is motivated and analytical. On the other hand, the peripheral route to persuasion would leverage elements such as celebrity endorsements, positive emotions, and attractive models, rather than detailed factual information, to influence consumer behavior.
Moreover, to further reassure potential buyers in the face of imperfect information, sellers might offer warranties, customer testimonials, or third-party validations such as expert reviews to enhance credibility and trust in the product.