Final answer:
The use of charged language incorporates words with strong positive or negative connotations to influence audience perception, demonstrating the ability of language to shape attitudes and potentially exert power.
Step-by-step explanation:
Charged language refers to the strategic use of words with strong connotations, either positive or negative, to influence an audience's perception of a particular subject. Such language can create an emotional response or a memorable perspective on an issue, illustrating the power of language to shape cultural and social attitudes. In political campaigns, charged language is often used to evoke specific emotional reactions and to frame an issue in a way that aligns with a particular ideology or agenda.
The connotation of a word goes beyond its dictionary definition (denotation) and carries with it cultural and emotional associations. An example would be terms like 'liberation' or 'oppression'—both loaded with extensive historical and emotional significance that can greatly impact the effectiveness of communication and the perception of the message.
It is evident from the context presented that the use of highly connotative words can serve the purpose of persuasion and propaganda, and it is a technique widely used across various platforms including political speeches, advertisements, and social movements.