Final answer:
The study found that men prioritize physical attractiveness, whereas women prioritize success when selecting a potential dating partner. This reflects broader trends in attraction where different traits are valued by each gender, moderated by cultural and personal preferences.
Step-by-step explanation:
In the study by Goode examining what people look for in potential dating partners using personal ads, the results showed that men were more influenced by physical attractiveness, while women were more influenced by success. This aligns with research suggesting universal features of attraction such as large eyes, high cheekbones, and a narrow waist for women, and tall stature and broad shoulders for men. These physical traits are often balanced by social desirability traits like warmth, affection, and social skills in women, and achievement and leadership qualities in men.
The matching hypothesis further explains that people tend to select partners who are similar in both physical attractiveness and social desirability. Although beauty and success are significant factors in the attraction, there is also a complex interplay of personal, cultural, and social factors that dictate individual preferences and partner selection.