Question

According to Zaharna (2000), which of the following communication styles (also called "cultural continuums") would be best characterized by the following: there appears to be greater involvement on the part of the audience, and this in turn, affects the importance of style and devices that enhance audience rapport.

a) High-context communication
b) Low-context communication
c) Audience-centric communication
d) Source-centric communication

Answer 1

The communication style that emphasizes audience involvement and rapport is known as Audience-centric communication, which is focused on audience interaction and cultural context.

Step-by-step explanation:

According to Zaharna (2000), the communication style characterized by greater involvement on the part of the audience, which in turn affects the importance of style and devices that enhance audience rapport, would be best described as c) Audience-centric communication. This style takes into account how the audience might react and interact with the message being communicated and emphasizes creating a connection with the audience.

In audience-centric communication, the speaker or writer considers cultural context, audience awareness, and prefers using rhetorical appeals and devices that resonate with the audience. These considerations are crucial as they guide the choice of content, style, and delivery to effectively communicate and engage with the audience in a culturally sensitive manner.