Final answer:
Members of Generation Y are most likely to influence the marketing mix decisions regarding luxury goods.
Step-by-step explanation:
Members of Generation Y, also known as millennials, are most likely to influence the marketing mix decisions regarding luxury goods. Millennials value choice and are attracted to brands that offer a wide range of options. They are also interested in companies that provide training and education. Therefore, they have the potential to influence marketing strategies for luxury goods. Members of Generation Y, born between the early 1980s and mid-1990s, are often associated with specific consumer behaviors and preferences. When it comes to influencing the marketing mix, including product development, promotion, pricing, and distribution, Generation Y tends to have a notable impact on the marketing of luxury goods.