Final answer:
Visual imagery encoding activates the occipital lobe, which is responsible for processing visual information, as supported by fMRI data.
Step-by-step explanation:
Unlike semantic encoding, visual imagery encoding shows activation of the occipital lobe. This region of the brain is primarily responsible for processing visual information. The fMRI data supports this as it shows activation of the visual cortex when responding to visual stimuli. Semantic encoding typically involves different areas of the brain such as the left inferior prefrontal cortex, which is associated with the processing of meaning and concept-based information. On the other hand, visual imagery encoding involves the visual cortex located in the occipital lobe.
Unlike semantic encoding, which involves attaching meaning to information, visual imagery encoding involves creating mental images of information. This process activates the occipital lobe, which is responsible for processing visual information. The occipital lobe is located at the back of the brain and is primarily responsible for visual processing and perception.