Final answer:
When considering algorithm changes based on fairness, companies should consider ethical, cost-effectiveness, and brand reputation factors.
Step-by-step explanation:
When considering whether a company should change its algorithms based on fairness, there are several arguments to consider. Ethical considerations and societal impact play a significant role, as companies should strive to treat all individuals fairly and avoid discriminatory practices. Additionally, cost-effectiveness and employee satisfaction are important factors, as algorithms that are fair and unbiased can lead to increased productivity and employee morale. Moreover, brand reputation and marketing strategy can be affected by the perception of algorithmic fairness, as consumers today value companies that prioritize fair practices.