Question

Groups seeking donations routinely send address labels and other small gifts with their pleas. This approach illustrates which of the following social influence techniques?​:

a. Reciprocity
b. Scarcity
c. Consistency
d. Authority

Answer 1

The correct answer is option a. Reciprocity.

Step-by-step explanation:

The approach of groups sending address labels and other small gifts when soliciting donations exemplifies the reciprocity technique of social influence. This principle suggests that people feel a sense of obligation to return favors after receiving something, even if it was unasked for. This methodology is a strategic move by organizations to create a feeling of indebtedness in recipients, hence encouraging them to respond favorably to donation requests.

This is different from other strategies such as scarcity, which relies on the perception of limited availability to heighten desire; consistency, which is based on the idea that people want their actions to be consistent with their commitments; and authority, where influence is derived from a position of power or expertise.