Question

Typically, an IMC campaign plan follows this outline:

A) Introduction, Objectives, Strategies, Tactics, Budget, Evaluation
B) Objectives, Introduction, Strategies, Tactics, Evaluation, Budget
C) Introduction, Strategies, Objectives, Tactics, Budget, Evaluation
D) Objectives, Introduction, Tactics, Strategies, Budget, Evaluation

Answer 1

The correct answer is B) Objectives, Introduction, Strategies, Tactics, Evaluation, Budget.

Step-by-step explanation:

The correct answer is B) Objectives, Introduction, Strategies, Tactics, Evaluation, Budget.

An IMC (Integrated Marketing Communications) campaign plan typically follows this outline: Objectives, Introduction, Strategies, Tactics, Evaluation, Budget.

The objectives section outlines the goals and targets of the campaign, the introduction section provides an overview of the campaign, the strategies section discusses the approach and methods to achieve the objectives, the tactics section details the specific activities and channels to be used, the evaluation section assesses the effectiveness of the campaign, and the budget section outlines the financial resources allocated to the campaign.