Final answer:
The statement is true; a Push strategy involves promotional efforts directed towards the trade to encourage them to stock and sell products.
Step-by-step explanation:
The statement that the type of sales promotion directed to the trade is called a Push strategy is True. A Push strategy involves promotional efforts by a company directed towards distributors, wholesalers, and retailers in order to motivate them to stock and sell the company's products. This is in contrast to a Pull strategy, which aims at creating demand from consumers directly, so they may 'pull' the product through the distribution channels by actively seeking it out.