Final answer:
Price is not a competitive advantage or brand differentiator, but it is an important element of a brand's marketing strategy and a profit driver.
Step-by-step explanation:
Price is a key aspect of a brand image. While it is not a competitive advantage or a brand differentiator, it is an important element of a brand's marketing strategy as well as a profit driver. Price can act as a signal of quality to consumers. For example, when a product is priced higher, consumers might assume it is of higher quality. This is an example of how price can be used as a marketing strategy to convey the perceived value of a product or service. In addition, price is a profit driver for businesses. The price at which a product is sold directly affects the revenue and profitability of a brand.