Final answer:
True. Behavioral targeting facilitates aligning specific sales promotions with the most receptive audience by analyzing and leveraging consumer behavior data.
Step-by-step explanation:
Behavioral targeting involves utilizing data collected from individuals' online activities—such as their browsing history, purchase behavior, and interests—to create targeted marketing strategies. By understanding these behaviors, businesses can tailor sales promotions to match the preferences and needs of specific audience segments. For instance, if a user frequently searches for running shoes online, an athletic gear retailer can utilize behavioral targeting to display promotions or ads for running shoes when that user visits relevant websites or platforms. This precision in matching promotions to audience preferences increases the likelihood of engagement and conversion, optimizing marketing efforts and improving sales outcomes.
In essence, behavioral targeting enables companies to strategically match the right sales promotions with the right audience, enhancing the effectiveness of their marketing campaigns.
Correct answer: True