Final answer:
Creating a marketing plan is a true example of a business process, involving strategic planning and coordination within a company to achieve marketing objectives.
Step-by-step explanation:
Creating a marketing plan is indeed an example of a business process. This statement is A) True. A business process refers to a series of steps or activities that are conducted to achieve a specific organizational goal. In the context of business, a marketing plan is crucial as it outlines a company's strategy for reaching potential consumers and converting them into customers of their products or services.
A marketing plan typically involves market research to understand the target market, the formulation of marketing strategies, and the establishment of marketing objectives. It also includes planning for the marketing mix which comprises product, price, place, and promotion - often referred to as the four 'P's. Moreover, the process includes the identification of metrics to measure the effectiveness of marketing efforts and the allocation of resources.
The development of a marketing plan is fundamental to the success of any business as it helps to coordinate tasks and projects, ensures that marketing activities are in alignment with business objectives, and provides a road map for achieving marketing goals. It is a systematic, iterative process that often requires cross-functional collaboration within a company.