Question

What is the 'resonance principle of communication'?

a) The amplification of a message through repetition
b) The alignment of personal beliefs with media messages
c) The speed at which information travels in a communication channel
d) The intensity of emotions conveyed through verbal communication

Answer 1

The resonance principle of communication refers to the alignment of personal beliefs with media messages. It suggests that people are more likely to be influenced by media messages that resonate with their existing beliefs and values.

Step-by-step explanation:

The resonance principle of communication refers to the alignment of personal beliefs with media messages. It suggests that people are more likely to be influenced by media messages that resonate with their existing beliefs and values. When a message resonates with an individual, it creates a sense of connection or agreement, leading to a stronger impact on their attitudes and behaviors.

For example, if someone strongly believes in environmental conservation and comes across a media message promoting sustainable practices, the resonance principle suggests that they are more likely to be receptive to the message and be motivated to take action.

This principle is important in understanding how media and communication can shape public opinion and behavior, as well as the influence of factors like personal values and beliefs.