Question

Yan recently became a financial advisor. He is hoping to reach out to his personal and professional network to get the word out. He has already posted several updates on social media and drafted an email to send out to contacts he has gathered from old colleagues. Yan has sent his draft email to his manager to ensure he is following the rules. What will Yan's manager tell him?

a. Sending electronic messages is not a good form of marketing. Yan should call his contacts to discuss potential business opportunities.
b. Yan needs to make sure that he includes the line "all opinions are the agent's and do not reflect those of the company" so that the financial center is protected.
c. Federal legislation prohibits the sending of commercial electronic messages without the recipient's consent.
d. Yan's email list could contain individuals on the Do Not Call List (DNCL), and he is prohibited from emailing anyone on the DNCL.

Answer 1

Yan's manager will likely inform him that federal legislation requires that he has the recipient's consent before sending commercial electronic messages, which aligns with option c.

Step-by-step explanation:

Yan's manager is likely to advise him on the importance of compliance with federal legislation regarding the sending of commercial electronic messages. Yan must ensure that he has obtained the recipient's consent before sending them such messages. Therefore, the correct advice from his manager would be option c. Federal legislation prohibits the sending of commercial electronic messages without the recipient's consent.

This legislation is designed to protect individuals from unsolicited marketing and spam, and it typically includes email messaging as well as other forms of electronic communication.

Furthermore, Yan's manager might also remind Yan to maintain a professional tone in his communications, to use proper grammar, spelling, and punctuation, and to be very careful about the content of his emails, as they reflect on both Yan and the company and could easily be forwarded to unintended recipients.