Question

Which of the following is true of online research communities?

A. It refers to private online forums where respondents can post their questions.
B. It monitors online consumer conversations on social media sites such as social networks, blogs, and forums.
C. It involves the use of consumer groups, brought together privately in an online environment, to answer questions, and collaborate with researchers in real time.
D. It is an informal interview session in which six to ten people are brought together in a room with a moderator to discuss topics surrounding the market research problem.

Answer 1

Online research communities refer to the use of consumer groups in online spaces collaborating with researchers in real time, which is correctly described in Option C.

Step-by-step explanation:

Of the given options regarding online research communities, the statement that is true is the one that refers to online environments where consumer groups are brought together to discuss topics, collaborate, and provide real-time feedback to researchers.

Specifically, Option C is accurate as it states 'It involves the use of consumer groups, brought together privately in an online environment, to answer questions, and collaborate with researchers in real time.'

This method of research allows for a more in-depth exploration of consumer opinions and can lead to valuable insights for market researchers.

Conversely, Option A describes private online forums which are not specifically research-oriented.

Option B is about the monitoring of online consumer conversations, which is more relevant to social media analytics than a structured research community.

Option D applies to focus groups, which, while similar, typically involve in-person gatherings rather than online interactions.