Question

Which of the following is true about social listening?

A. The metrics derived from social listening can measure only popularity scores.
B. Social listening is an ethically sound and reliable exploratory research technique.
C. Social listening is a form of descriptive research technique.
D. Social listening monitors online consumer conversations on social media sites such as social networks, blogs, and forums.

Answer 1

The correct answer about social listening is that it monitors and analyzes online consumer conversations on various social media platforms.

Step-by-step explanation:

The question posed is related to the concept of social listening. Among the options provided, the correct statement about social listening is that it monitors online consumer conversations on social media sites such as social networks, blogs, and forums. Social listening is not strictly limited to assessing popularity scores; it's an exploratory research technique that can be used ethically and reliably to understand consumer behavior and sentiments.

In addition to monitoring, it also involves analyzing conversations to gain insights that can inform marketing strategies, product development, and customer service approaches. However, while social listening can be a powerful tool, it's important to consider issues of privacy and consent. It can provide quantitative data but also helps in gathering qualitative insights.