Question

What do psychological factors consist of in the consumer decision process?

A. Motivation, Perception, Learning
B. Income, Education, Occupation
C. Culture, Subculture, Social Class
D. Reference Groups, Family, Social Roles

Answer 1

Psychological factors in the consumer decision process include motivation, perception, and learning.

Step-by-step explanation:

Psychological factors in the consumer decision process consist of motivation, perception, and learning. Motivation refers to the internal drives or desires that lead individuals to seek certain products or solutions. Perception involves how individuals interpret and make sense of the information they receive from the environment.

Learning refers to the process of acquiring knowledge and skills through experience or education. These psychological factors play a crucial role in influencing consumer behavior and decision-making.