Final answer:
A marketing strategy identifies the components that are essential for a successful marketing campaign: product, price, and promotion.
Step-by-step explanation:
A marketing strategy identifies the components that are essential for a successful marketing campaign. There are three key components that a marketing strategy identifies:
- Product: This refers to the goods or services that the company offers to its customers. It involves decisions regarding product features, quality, and branding.
- Price: This component determines the pricing strategy for the product or service. It involves decisions regarding pricing levels, discounts, and payment options.
- Promotion: This component focuses on the communication and promotion of the product or service to the target audience. It involves decisions regarding advertising, public relations, and sales promotions.