Final answer:
Qualitative researchers do not necessarily know what they are looking for in advance. Instead, they often stumble onto their findings through the research process. This approach allows for open-ended exploration and the discovery of new insights. Correct option is C.
Step-by-step explanation:
Qualitative researchers do not necessarily know what they are looking for in advance. Instead, they often stumble onto their findings through the research process. Qualitative research involves subjective evidence and in-depth exploration of a topic, allowing the researcher to uncover new insights and perspectives.
Unlike quantitative research, which follows a predetermined script and relies on statistical methods, qualitative research is open-ended and flexible. The researcher may initially have a broad question or topic of interest, but the specific findings and interpretations emerge through the data collection and analysis process.
For example, a sociologist conducting qualitative research on social media use may begin with a general question about how individuals interact on social platforms. Through interviews, observations, and analysis of content sources, the researcher may stumble onto interesting patterns or themes, leading to new insights about online socialization.