Question

Though New Ideas Inc. has been in business profitably for 30 years, the company and its employees have seemingly been in a constant state of change. Paul Gill has been president of New Ideas for the last 15 years. During this time, he has had to change the strategic focus of the company three times. The employees have become vocal recently about the decrease in their bonus cheques and are waiting to share in the increased profits. It seems as though his competition is always introducing new products into the market, and the niches Gill thought New Ideas held leadership in are always changing. Recently the government has been active in passing new legislation to increase the control of the product packaging and product contents. The technology used to manufacture the products is constantly improving with the use of robotics to make the process more efficient.

The change in the strategic focus of the company is a(n) ________ force for change.
A) external
B) internal
C) economic force of change
D) technological

Answer 1

The change in Paul Gill's company's strategic focus is considered an internal force for change, catalyzed by decisions and actions that originate within the organization itself.

Step-by-step explanation:

The change in the strategic focus of the company is a(n) internal force for change. This type of change is driven by decisions made within the company itself, such as shifting the company's strategic focus to adapt to a changing business landscape or to pursue new opportunities. The fact that Paul Gill, the president, is the one who has directed these changes further supports the idea that these shifts in strategy are internally motivated. While external forces like technological advancements, legislation, and competition can influence the need for strategic change, the actual decision to change the company's focus comes from within the organization.