Final answer:
The shortcoming of sociobiology lies in its tendency to explain behaviors almost solely through genetics and natural selection, minimizing environmental influences.
Step-by-step explanation:
Sociobiology, pioneered by E.O. Wilson in the 1970s, posits that much of animal and human behavior can be understood through genetics and natural selection. This view, however, has experienced significant criticism, particularly from prominent figures like Stephen Jay Gould, for underestimating the impact of environmental factors in shaping behavior.
Another aspect of the critique is the media reception. The media industry is often accused of prioritizing profit over in-depth coverage of scientific findings, resulting in a public perception that may not fully represent the scientific consensus.