Question

Last autumn, Will was raking leaves. After making several large piles, he went into the garage and discovered that he had no more large garbage bags. He couldn't finish the job without them. Will has just begun the ________

a) Usage buying sequence.
b) VALS typology.
c) purchase decision process.
d) consumer purchase procedure.

Answer 1

Will has begun the purchase decision process after realizing he has no large garbage bags to finish raking leaves. This process includes recognizing a problem, searching for information, evaluating alternatives, making a purchase, and post-purchase evaluation.

Step-by-step explanation:

Last autumn, Will was raking leaves and after making several large piles, he realized that he didn't have any large garbage bags left to finish his job. At this point, Will has just begun the c) purchase decision process. The purchase decision process involves the stages a buyer passes through in making choices about which products and services to buy, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. In this scenario, Will has recognized his problem (lack of garbage bags) and will likely proceed to search for information about where he can buy more bags, evaluate his options, make a purchase, and experience satisfaction or dissatisfaction based on his choice.