Final answer:
Gerard, the CFO of a multinational bank, would likely be categorized as an Achiever under the VALS psychographic system, due to his successful career and goal-oriented nature.
Step-by-step explanation:
According to the VALS psychographic system, Gerard, the CFO of a multinational bank, is most likely to fall into the Achievers category. The Achievers group is characterized by successful individuals with established careers who value consistency and stability. They are typically goal-oriented professionals who are deeply committed to their jobs and the companies they work for.
They tend to have a high income and prefer products that demonstrate success to their peers. Given Gerard's role as a CFO, it's plausible that he embodies the qualities of an Achiever, seeking to maintain a high-quality image and a sense of accomplishment through both his professional success and the products and services he chooses.